Following on from their retrospective of 1990s advertising, TASCHEN turn up the heat on 2000s nostalgia with a deep dive into decade-defining American advertising, the latest addition to their iconic All-American Ads series featuring a hefty slice of Y2K sentimentality.
Edited by cultural anthropologist and pop culture sleuth Jim Heimann, with words from Steven Heller, All-American Ads of the 2000s is a 640-page tome that captures the optimism, anxiety, tech-worship, and low-rise denim of a decade that reinvented itself in the shadow of world-changing events.
Camel, 2005
Britney Spears, 2001
“Time capsules that couldn’t be more timely,” in the words of fashion magazine Vogue editors, this hardcover heavyweight looks at a fractured America riddled with post-9/11 insecurity, a war in Iraq, and climate dread collided with booming tech optimism and the rise of the internet influencer. This was a time when geeks became gods, iPods were a status symbol, and social media platforms were starting their domination, wielding cultural control with brands subsequently scrambling to ride the wave.
Spanning food, fashion, entertainment, travel, autos, and business — and not afraid to throw shade on the flops as well as spotlight the hits — All-American Ads of the 2000s is a glossy reflection of a nation trying to hold onto its cool while hurtling toward a digital future. Paris Hilton’s “That’s hot!” became cultural gospel, Whole Foods and Lululemon hawked a new health-conscious, lifestyle-driven consumer, and every famous name from Michael Jordan to Madonna could be found on scotch, sneakers, and scents.
Chanel, 2001
Mad Men, 2009
Visually striking, culturally rich, and exuding cringe and charm in equal measure, All-American Ads of the 2000s is a document of transformation, and a reminder of a time that seems like yesterday but all of a sudden is quite far from that. Whether you lived through it or are here to just scan the aesthetic (lucky you), this volume is a definitive piece of media archaeology.
Published by TASCHEN and available now in English, French and German, All-American Ads of the 2000s is a fine slice of contemporary nostalgia.
Motorola, 2007
All-American Ads of the 2000s; published by TASCHEN
Hummer, 2002
