A good engagement rate on Instagram leads to more people viewing your content. It extends your reach and grows your following. This guide will help you calculate your engagement rate and give you tips on how to raise your engagement rate on Instagram.
In This Article
– What Is Engagement Rate On Instagram?
– Is It Important To Track Your Engagement Rate?
– Calculating Your Instagram Engagement Rate
– Average And Good Engagement Rates
– Tips To Increase Your Instagram Engagement Rate
– Wrapping Up: Engagement Rate On Instagram
Growing your Instagram following is important, but having a good engagement rate on your content is essential to your success. If you have many followers, but they aren’t actively engaging with your content, your content will become less visible on the platform. This will hinder your organic growth on Instagram and ultimately cause your account to tank.
The type of content you post can also affect your engagement rate. Content on educational accounts reported high engagement rates in 2020 in the region of 2.56%. Your engagement rate will help you understand whether your audience is enjoying your content.
You need to know how to calculate your engagement rate to determine whether you need to implement strategies to increase your engagement rate. In this guide, we’ll give you the formula for calculating your engagement rate, and tips on increasing your engagement rate.
What Is Engagement Rate On Instagram?
Engagement rate on Instagram measures how many of your Instagram followers and users have engaged with the content you’ve posted on your account.
Engagement rate considers interaction metrics on your content in relation to the total number of followers you have, or even in relation to your reach or impressions. Engagement metrics include Instagram followers, Instagram likes, Instagram comments, and Instagram views.
Instagram shares, mentions, DM’s, click-throughs, use of branded hashtags, and accounts engaged are also considered. Grouping the above metrics can help you understand and evaluate how interested your followers are in your content and brand.
You will learn what specific content your followers connected with or did not connect with. The Instagram algorithm also considers engagement with content a factor in whether to prioritize certain content to be more visible to users.
Your engagement rate will typically be higher when you have fewer followers, as your engagement rate is the sum of interactions you receive per post, which is then divided by the number of your Instagram followers.
Is It Important To Track Your Engagement Rate?
It’s important to keep track of your engagement rate as it measures audience interest, brand relevance, and social authority. Monitoring your engagement rate will provide you with valuable insight into how often your Instagram followers interact with your content and whether it resonates with them.
If your engagement rate is low, you need a strategy to create and post content that will encourage higher engagement. Did you know you could download your posts with the Instagram downloader tool from skweezer.net website? It’s a fantastic tool, but let’s not get carried away any further.
As I was saying, a high engagement rate will also ensure that your content is prioritized by the Instagram algorithm making your content more visible and increasing your reach. This will lead to organic growth of your followers.
Understanding which content you post has the highest engagement rates, will help you to know what your audience enjoys and you can post more of that type of content.
Calculating Your Instagram Engagement Rate
When calculating your Instagram engagement rate, you can calculate it based on the number of Instagram followers you have, your reach, or your impressions. You can calculate engagement rate per a specific post or engagement rate per all the posts combined on your account.
The measure you use will depend on your goal. If you’re an influencer, you would be more concerned about how engaged your followers are, thus measuring engagement rate against followers. If you’re a business or brand, you’re probably more concerned about engagement rate against brand exposure, thus measuring engagement rate against reach or impressions.
The simple formula for calculating your engagement rate for a post is:
Total number of interactions (Instagram comments, Instagram likes, Instagram views) on a post divided by the total number of your followers, post impressions, or reach, and then multiply that number by 100 to give you a percentage.
Formula: Engagement rate = (Interactions / Total Followers) x 100
If you think you will struggle to calculate your Instagram engagement rate manually yourself, there are numerous free Instagram engagement rate calculators available online. These tools are able to automatically calculate your engagement rate.
Average And Good Engagement Rates
Instagram typically has higher engagement rates than other social media platforms like Facebook or Twitter. There’s no set definitive percentage that indicates a “good” engagement rate.
A good engagement rate will depend entirely on your unique goals and factors relevant to your account, like your specific niche industry and account size. Use benchmark “good” engagement rates only as a guide and research these rates for your specific niche industry.
The average Instagram engagement rate ranges from 1% to 5%, with a general aim to reach between 1% and 3%. Engagement rates from 5% and up are generally considered good. Engagement rates can also be determined on a specific post or on your account’s content in general.
You should assess your engagement rate over some time to determine if your engagement rate is steadily increasing or drastically decreasing.
Tips To Increase Your Instagram Engagement Rate
There are various ways you can increase your engagement rate. Here are our top tips to help you increase your Instagram engagement rate effectively:
– Understand and know your audience.
You need to know who your target audience is to create and post interesting content that evokes emotion in them. They will be more likely to engage with your content then. What do they want to see? Do research and use Instagram analytics and insights to gain knowledge of your target audience demographics and their preferences.
– Acknowledge, engage with, and respond to your followers.
Acknowledge all comments and questions on your posts promptly by either liking the comments or responding if you can. This often leads to extended conversations in the comments section, raising your engagement rate. Your followers will feel valued and they are more likely to engage regularly with your content if you actively interact with them.
– Buy growth solutions.
You can buy Instagram engagement solutions from websites like skweezer.net. These engagement solutions help with your engagement rate and will attract organic engagement. This includes solutions like buying real Instagram followers for your account, and even buying automatic Instagram likes, Instagram comments, and Instagram views on your content.
– Have strong captions on posts.
Ensure that your captions on your posts are strong, consistent, authentic, and relatable to your audience. Light-hearted, interesting, and funny captions will boost engagement with your content. Longer captions featuring unique or relatable stories are great for captivating your audience. Think about captions that can start conversations.
– Post high-quality and mixed content.
Post high-quality content to attract engagement by your followers and users. Instagram is a visual platform, so ensure your images are high quality, bright, interesting, and stand out.
Fact-based content, trending or theme-based content, memes, and images containing human faces and animals rank high in terms of content that attracts high engagement rates. Mix things up by creating and posting a combination of different types of Instagram content like carousels, images, reels, stories, IGTV, livestream, and video content.
– Post regularly, consistently, and at the right time.
Post at least once a day but not more than 3 posts a day. Use analytics tools to determine what time your target audience and followers are the most active online. This will guide you on the best time to post content, ensuring more visibility and higher levels of early engagement with your posts. Have a consistent posting schedule, keeping your followers looking forward to your next post.
– Use Call-To-Actions and host giveaways.
Ask your followers to like, comment on, or share your posts as a way to increase engagement. Host giveaways and competitions where users need to like and comment on the post to stand a chance to win. Everyone loves free stuff.
– Use the right hashtags and tag other accounts.
Use the right hashtags to substantially increase user engagement with your content and extend your reach. Research popular hashtags in your niche to attract attention, not just reach. Have a look at trending hashtags relating to your content on the explore page.
You can use up to 30 hashtags on posts, but don’t spam hashtag your posts with low-quality hashtags. Tag the right accounts in collaborations and locations to reach a wider audience and increase user engagement.
Wrapping Up: Engagement Rate On Instagram
Your engagement rate on Instagram is important. It’s great to have a large Instagram following, but if your followers are not actively engaging with your content, this can lead to the “death” of your account. Low engagement rates lead to less visibility on the platform and fewer new users being drawn to follow your account.
If you’re struggling to increase your Instagram engagement rate, buy Instagram engagement solutions to help give you that extra boost you need.
High levels of interaction with your content will ultimately lead to your success on Instagram. Keep encouraging user engagement with your content and you are sure to see an increase in your engagement rate.