Picnic Concept Store, Gracia

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Picnic Concept Store, Gracia

Neighbourhood concept store avoids pitfalls of minimalism with harmonious materials and aesthetic appeal...

If your store isn’t prefixed with the abstract noun concept, then your store isn’t worth knowing. Milan’s 10 Corso Como and Colette, Paris, pioneered the concept store — Urban Outfitters took it to the high street … but in its purest form, a concept store is where niche is eschewed in favour of a an overarching narrative. A lifestyle to buy into; whether fashion, design, art or interiors, the concept outweighs all.

Picnic Concept Store Barcelona

On the liveliest street in Barcelona’s Gracia neighbourhood, Picnic throws away the notion of subscribing solely to being a fashion boutique, or solely an accessories store. The concept is embraced.

Whether concept is an overused buzzword in retail, or not, is a matter for another day — here designers Enric Rodríguez and Berta Fernández have crafted a tiny space with aesthetic aplomb. Concrete, natural wood, tiling and lighting come together in snug harmony; where such spots can lean too much towards the clinical, sparing use of colour, and well-suited materials, guard Picnic from following suit.

@picnic_store_bcn

Picnic Concept Store, Gracia
Picnic Concept Store Barcelona
Picnic Concept Store Barcelona
Picnic Concept Store Barcelona
Picnic Concept Store Barcelona
Picnic Concept Store, Gracia

Photography, Eloi Aisa