Hear me now: Vancouver-based Booooooom is one of the very best online magazines in the business and its founder, Jeff Hamada, one of the nicest chaps I’ve met in this business. The Canadian’s eye for art and design is unrivalled out there on the world’s wild web, and his knack for a pithy project without equal. Fusing a typically thoughtful with exciting brand partnership, Booooooom’s Drawing on the Past comes in the shape of an inclusive art project and limited-run collaboration with fellow Vancouverites, Herschel Supply – the young heritage-aware bag brand who’ve transformed the rearview of hipsters the world over.
The bag itself is based on Jeff’s own past: echoes of the artist’s summer camping adventures and nostalgia for a well-worn sleeping bag. Tasking one of his very favourite artists, Berlin-based Andrea Wan, to update his beloved blanket’s interior illustrations, the Herschel Supply x Booooooom Heritage Backpack kindles ghosts of crackling campfires, tall tales and tinned baked beans. A masterclass in collaboration, it is equal parts the sum of its parts.
Flipping that sentiment right back onto his readership, Drawing on the Past invites anyone and everyone to submit drawings of “a person, place, or thing, that’s had a positive impact on your life”. See what I mean about considered projects? There’s a ruck of Herschel goodies for entrants to expect, plus all will culminate in a Vancouver exhibition later in the year. Embracing community and creativity, Hamada and Herschel have hit the collab nail right on its head – head over here to find out more, and move quickly to secure one of the sparsely-produced backpacks. Brilliant.
