There’s something to be said for a hotel that looks exactly like it does in its promotional pics, and that’s the first thing we notice about the Center Chic Hotel; everything’s just as it is on their website. Part of the Atlas group of boutique hotels in Israel, the hotel opened in 2011 and has a quirky, retro theme to its decor.
Think monochrome tile floors, colourfully painted exposed brick work and floral fabrics. It’s all a bit Art Deco with a feminine touch. The lobby on the ground floor has just had a facelift, the walls littered with drawings of important Israelis from past to present, and shelves lined with thick coffee table art books.
Upstairs there’s a pretty little roof garden with day beds, colourful cushions and more flowers than your nana’s garden. Rooms are spacious, their decor following the retro theme with dog tooth fabrics, 1930s-style lighting and white and silver bathrooms. Whilst the decor might be themed on past times, the hotel facilities and services are very much in the present, there’s free WiFi, pink and white Dutch style bicycles for rides along the seafront and happy hour for guests with complimentary booze and snacks.
Located on Dizengoff Square, the area is more discerning and less touristy than the centre of the city, with hip bars and restaurants on its doorstep and the beach just 5 minutes away. A great little choice for those hoping to catch a glimpse of how the style-conscious locals live.