Taking “the road less travelled” is something that Stockholm-based studio Very Very Gold say they’ll always do, artist Farvash Razavi (whose CV declares a background in Chemistry and Experience Design) and designer Michel Bussien striving to create, unique, innovative work through a process of breaking down, refining the elements, and reassembling. There can’t be a more succinct way to describe the process of turning a sheep’s stomach into a high-end designer light – that three-pronged system is embodied by Hungry Hungry Lamp: cleaned, refined, reassembled… the duo take something that would turn the (human) stomachs of most, and create an object of beauty and intrigue. Simplicity and complexity sit side-by-side in this captivating work.

Elsewhere, Violent Violent Table and Shy Shy Table are the polar opposites their names suggest, the pink extravagant modular table/shelf winning out over its introverted cousin. Juxtaposing the heritage of product design with cutting-edge production technologies, Deep Deep Chair is a kaleidoscopic lucid dream, marquetry for the 21st century designer-drug culture (perhaps that’s where Razavi’s background comes into play) – and all the more mind-warpingly brilliant for it. And that’s Very Very Gold in a nutshell, stumbling across their compact collection at Swedish Design Goes Milan last week, we weren’t instantly bowled over by brash madness for the sake of madness – but seduced by a series of works that encouraged us to use our brain, before allowing it to be gently buckled by their curious brilliance. Dope.

Deep Deep Chair
Violent Violent Table

Hungry Hungry Lamp

Shy Shy Table

All photography Alexander Lagergren,
except portrait, by Nandi Nobell