Taking “the road less travelled” is something that Stockholm-based studio Very Very Gold say they’ll always do, artist Farvash Razavi (whose CV declares a background in Chemistry and Experience Design) and designer Michel Bussien striving to create, unique, innovative work through a process of breaking down, refining the elements, and reassembling. There can’t be a more succinct way to describe the process of turning a sheep’s stomach into a high-end designer light – that three-pronged system is embodied by Hungry Hungry Lamp: cleaned, refined, reassembled… the duo take something that would turn the (human) stomachs of most, and create an object of beauty and intrigue. Simplicity and complexity sit side-by-side in this captivating work.
Elsewhere, Violent Violent Table and Shy Shy Table are the polar opposites their names suggest, the pink extravagant modular table/shelf winning out over its introverted cousin. Juxtaposing the heritage of product design with cutting-edge production technologies, Deep Deep Chair is a kaleidoscopic lucid dream, marquetry for the 21st century designer-drug culture (perhaps that’s where Razavi’s background comes into play) – and all the more mind-warpingly brilliant for it. And that’s Very Very Gold in a nutshell, stumbling across their compact collection at Swedish Design Goes Milan last week, we weren’t instantly bowled over by brash madness for the sake of madness – but seduced by a series of works that encouraged us to use our brain, before allowing it to be gently buckled by their curious brilliance. Dope.