The Food Project. The Shape of Taste

Cordoleani & Fontana - Bulles, 2007

RoveretoDesign

The Food Project. The Shape of Taste

Sink your teeth into the issue of food in design...

Food has long been influencing design – one only has to remember Brizilian bombshell Carmen Miranda’s fruit-basket headgear in the 1940s for one of the less subtle examples – but in more recent times the extent to which the edible is an important ingredient in the visual is a topic that has been under greater scrutiny. Italy is a place renowned for a healthy appetite for both food and design, so it’s by no great coincidence that the country is home to The Food Project. The Shape of Taste, an exhibition celebrating designers and chefs digging in to the issue. The collection of work is currently being served at (*deep breath*) the Museo di Arte Moderna e Contemporanea di Trento e Rovereto, mercifully shortened to MART.

It’s certainly not a case of too many cooks spoiling the broth here, with a list of contributors as long as a very long arm*. In The Food Project. The Shape of Taste, iconic buildings are recreated with jelly moulds, meals cooked up via sculpture rather than the oven, and for those who like to hand out in very cool places, even chocolate jewellery. The exhibition will remain on the menu at MART until 2nd June.

* Enrico Azzimonti, Bompas&Parr, Achille Castiglioni, Stephan Bureaux, Lorenzo Damiani, Florence Doleac, FormaFantasma, Giorgetto Giugiaro, Marije Vogelzang, Marti Guixé, Giulio Iachetti, Marcel Wanders, Enzo Mari, Alessandro Mendini, Katja Grujters, Konstantin Grcic, Gaetano Pesce, Diego Ramos and Philippe Starck; along with leading chefs like Gualtiero Marchesi, Bruno Barbieri, Massimo Bottura, Antonino Cannavacciuolo, Carlo Cracco, Daniel Facen, Davide Oldani and Davide Scabin. Have that.

The Food Project – The Shape of Taste

Marchesi Dripping di pesce 2004
foto di M. Borchi

The Food Project – The Shape of Taste

PUT PUT – Popsicles

The Food Project – The Shape of Taste

Bompas&Parr – Jelly St Paul’s Cathedral

The Food Project – The Shape of Taste

I cakes – Martç GuixÇ

The Food Project – The Shape of Taste

Cracco – Uovo e tartufo

The Food Project – The Shape of Taste

Cannavacciuolo – Suprema di piccione

The Food Project – The Shape of Taste

Cordoleani & Fontana – 2008, Sucette

The Food Project – The Shape of Taste

Elsa Lambinet – Sweet Play

The Food Project – The Shape of Taste

Bottura – Tributo a Telonious Monk