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Introducing Cro’Jack

experience the key for new fashion brand...

Introducing Cro’Jack

In 2008 we sailed out of Portland, but we hit an eight hour gale storm. We were stranded, and didn’t think we would make it back. Luckily we were beached out in Weymouth… that was the turning point for all on board...

Pioneers of outerwear, Cro’Jack have been supplying the world’s most inspired menswear brands for decades. From Japan to New York, their genuinely British attire and fabrics have seen its co-owners living in Italy and beyond. When years of experience in distribution and tailoring were finally met with a potentially fatal sailing accident on a 38 ft. yacht – Cro’Jack was born.

“In 2008 we sailed out of Portland, but we hit an eight hour gale storm. We were stranded, and didn’t think we would make it back. Luckily we were beached out in Weymouth… that was the turning point for all on board”.

The curious name – Cro’Jack – was inspired by an old piece of British naval prowess. The cross-jack, a piece of wooden technology enabled the vessel pioneering maneuverability, simply opening up a whole new world of British exploration. It’s the meaning behind the tool, in its ability to change direction and quickly adapt that stuck with co-owners Dean Batty and Daljit Mehat. Avid admirers of British history, and especially Elizabeth I, Dean and designer wife Lisa (ex-Belstaff) – with the textile expertise of Mehat – began their very own maiden voyage.

Introducing Cro’Jack
Introducing Cro’Jack

Living in a remote village in Staffordshire, after years in London and Italy, Dean and Lisa reside in a smallholding with a few rare sheep, some reluctant chickens and a Welsh Terrier called Billy. Life for the pair is good. Working daily (and even on Saturdays) their factories in Wolverhampton can produce 3,000 jackets a week. They still supply undisclosed brands with fine hand-made clothing; but these days it’s mainly about Cro’Jack.

“It’s all self funded, we don’t have bank loans. We are however lucky enough to be long in the tooth now. It’s Lisa’s designs and our own fabric blends that keep us in work. All this would be worthless though if we didn’t (still) love what we do”.

Working closely with the British Millerian and various Yorkshire mills, they have been developing new fabrics and coatings for some time. Supplying the Japanese market, and SAKS in New York, the desire for genuine British fabrics and attire is truly global. Have a look for yourselves though, their first store opened recently on Monmouth Street – just off the Seven Dials in Covent Garden. Stocking predominantly hand-made outerwear with a handful of tops, and accessories with rich heritage fabrics, the spirit of the brand is truly British, and one to definitely watch out for.

Introducing Cro’Jack
Introducing Cro’Jack
Introducing Cro’Jack
Introducing Cro’Jack
Introducing Cro’Jack
Introducing Cro’Jack

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