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Brilliant Britain

prolong this summer's feel-good factor by celebrating British eccentricities...

Brilliant Britain
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Much in the same way as we celebrated Britain’s up-and-coming creatives in our Create GB campaign, Mulberry have unearthed the curiosities, the peculiarities and the eccentricities that make British creativity the convention-prodding international force that it is...

Ah, Great Britain, it’s been a good year old chap. It must’ve been good, for a while there, we almost forgot we were under the rule of a Tory government… and, recession? What recession? Oh to have those cheery Olympians gracing our TV screens 24/7, 365 days a year. However, stark realities aside – it’s fair to say that this summer, we’ve realised we do have a lot to be proud of, and that waving a Union Jack doesn’t necessarily mean that we’re marching against “Muslamic law“.

Grab your bulldog by its jowls, shovel up that last bit of fish’n’chips – being British is cool again, and handbag icons Mulberry are asking us to rejoice in Britain’s brilliance. Much in the same way as we celebrated Britain’s up-and-coming creatives in our Create GB campaign, Mulberry have unearthed the curiosities, the peculiarities and the eccentricities that make British creativity the convention-prodding international force that it is.

From Vivienne Westwood to the Snowdonia Mountain Railway, town criers to Grayson Perry – Brilliant Britain is a celebration of the obscure, the revered and the beautiful. With a website courtesy of Applied, a printed version by noted design studio Construct, and Wallpaper* Editor-at-Large Henrietta Thompson at its editorial helm, this is a campaign with integrity and weight – and one that carries the summer’s feel-good factor right into the dreary days and dark nights ahead of us.

Brilliant Britain
Brilliant Britain
Brilliant Britain
Brilliant Britain
Brilliant Britain
Brilliant Britain

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