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Jeremy Hutchison’s ERRATUM

artist's unusual re-imaginations amuse and beguile...

Jeremy Hutchison’s ERRATUM
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If I may share some words from Hutchinson: “Utility is unaspirational. True luxury occurs beyond utility.” Quite so. Making something really pretty but utterly useless has worked for luxury brands like Alfa Romeo for decades, so why not?

Jeremy Hutchinson has an unusual view of life, one might even go as far as to say that he’s a little bit warped. At least if you are judging him by his latest set of creations, co-produced with the Paradise Row gallery of Newman Street, London.

The central premise of Erratum, as the name suggests, is mistakes – production mistakes in everyday objects that replace functionality with something else, something desirable. Whether it be his twisted take on sports equipment, such as the infinite tennis racquet and the golf club that looks like my uncle’s after a particularly poor 3rd shot at the 12th, or more luxurious items like the extremely uncomfortable looking platform shoe, each cock-up has been carefully considered.

Why? Well, the purpose is in the defect. If I may share some words from Hutchinson: “Utility is unaspirational. True luxury occurs beyond utility.” Quite so. Making something really pretty but utterly useless has worked for luxury brands like Alfa Romeo for decades, so why not? I’ll have a pair of unwearable shoes in size 10 and an unplayable violin, please Jeremy.

Jeremy Hutchison's ERRATUM®
Jeremy Hutchison's ERRATUM®
Jeremy Hutchison's ERRATUM®
Jeremy Hutchison's ERRATUM®
Jeremy Hutchison's ERRATUM®
Jeremy Hutchison's ERRATUM®
Jeremy Hutchison's ERRATUM®
Jeremy Hutchison's ERRATUM®

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