Remember in the past, when the world was in black and white, and a bit grey? So do i29, the design team behind this installation at a pop-up shop in Amsterdam taking retro to new lengths.
As Good As New furniture shop is the result of a collaboration between advertising office Gummo, i29 and Krimpex. Interior architects i29 enjoyed success kitting out an office space for Gummo in their now-signature style a few years ago, and followed the same plan here. In their own words: “We find old stuff we like. We fix it. We cover it with…solvent-free grey matter.” That’s where Krimpex comes in, providing the spray technology.
The shop itself has popped-up in Amsterdam’s SPRMRKT (someone must have stolen the vowels from the store sign for a game of giant Scrabble), and the result, we think you’ll agree, is extremely pleasing and certainly goes some way to reclaiming grey from design obscurity, rather like their old furniture.
