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CODE_n12 at CeBIT, Hanover

space-age exhibition stand breathes life into corporate trade show...

CODE_n12 at CeBIT, Hanover

The German studio's trademark space-age shapes contorting ominously through the stand's press lounge - it must've stood out like a particularly brilliant sore thumb...

Trade shows, on the whole, are a wee bit dull. Trade shows for the “international ICT industry”, even more so. Hanover’s CeBIT is the world’s largest, so consequently may well be the world’s most boring – I don’t know, and I don’t have much of a hankering to find out either, sorry. What I do know however is – amongst all the IT consultants, 10kg black plastic Dell laptops and suits (lots, and lots, of suits) – was a very pretty exhibition stand.

Architects Jürgen Mayer H. – they of this, this and this, amongst much else – teamed up with artist Tobias Rehberger to deliver a suitably hi-tech, futuretastic colossus for CODE_n12; a presentation of “the 50 most daring, high-potential innovations”. The German studio’s trademark space-age shapes contorting ominously through the stand’s press lounge – it must’ve stood out like a particularly brilliant sore thumb; if only it wasn’t grey, perhaps it was a formal requirement…

CODE_n at CeBIT, Hanover
CODE_n at CeBIT, Hanover
CODE_n at CeBIT, Hanover
CODE_n at CeBIT, Hanover

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