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Wienerwald Munich, Ippolito Fleitz Group

nature's influence breathes fresh life into historic fast-food chain...

Wienerwald Munich, Ippolito Fleitz Group
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Taking its influences very much from nature, the hues are fresh and evoke the healthy food vibe that the chain are targeting...

At one time, Wienerwald – surprisingly not a hot-dog outlet – was one of the world’s most famous fast-food chains, yet, following a bankruptcy in 1982, and the subsequent loss of 880 restaurants in the United States, Wienerwald was a fairly forlorn figure until the grandchildren of its founding family bought back the rights to the brand in 2007. Commissioning Stuttgart’s Ippolito Fleitz Group – whose interiors for Club Mash we featured recently – to relaunch the brand’s corporate architecture, Wienerwald’s new owners have set the ball rolling in breathing a fresh lease of life into the iconic German chain. Taking its influences very much from nature, the hues are fresh and evoke the healthy food vibe that the chain are targeting, whilst the materials, graphic elements and cute touches – a service station with golden chicken’s legs for example – are fun, friendly and massively welcoming. We can’t comment on the food – perhaps some of our German readers could leave comment? – but Ippolito Fleitz’s stylish interiors and identity sure beat the sterile outlet-by-numbers approach employed by so many other fast-food retailers…

Wienerwald Identity, Ippolito Fleitz Group
Wienerwald Identity, Ippolito Fleitz Group
Wienerwald Identity, Ippolito Fleitz Group
Wienerwald Identity, Ippolito Fleitz Group
Wienerwald Identity, Ippolito Fleitz Group
Wienerwald Identity, Ippolito Fleitz Group
Wienerwald Identity, Ippolito Fleitz Group
Wienerwald Identity, Ippolito Fleitz Group

Photography: Zooey Braun

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