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Theurel & Thomas, Maison du Macaron

sunglasses required in this intensely elegant Mexican pâtisserie...

Theurel & Thomas, Maison du Macaron

All shocking white, dazzlingly enriched by the bright, bold colours of the macarons, the interiors, packaging, branding, and even uniforms, work so fabulously well together...

There’s certainly somewhat of a renaissance in the world’s cosmopolitan cities right now, for France’s most famous confectionery – the macaron. Theurel & Thomas, located in San Pedro, Mexico – Latin America’s most affluent suburb – is the first pâtisserie of its kind in the North American country, and has one of the most beautifully complementing brand identity and shop interiors we’ve seen in some time.

All shocking white, dazzlingly enriched by the bright, bold colours of the macarons, the interiors, packaging, branding and even uniforms – all by Mexican agency Anagrama – work so fabulously well together. We don’t envy the cleaners much, but in terms of achieving an atmosphere of elegance and exclusivity, not many will do it as well as these talented Mexicans…

Theurel & Thomas, Maison du Macaron
Theurel & Thomas, Maison du Macaron
Theurel & Thomas, Maison du Macaron
Theurel & Thomas, Maison du Macaron
Theurel & Thomas, Maison du Macaron
Theurel & Thomas, Maison du Macaron
Theurel & Thomas, Maison du Macaron
Theurel & Thomas, Maison du Macaron
Theurel & Thomas, Maison du Macaron
Theurel & Thomas, Maison du Macaron

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