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Min Kyu Choi’s Folding Plug

genius invention wins the Brit Insurance Design Award 2010...

Min Kyu Choi’s Folding Plug
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Congratulations to Min Kyu Choi and his rather brilliant folding plug design…. after we featured the awe-inspiring, yet delightfully simple, concept in July last year, the London based student went on to achieve all sorts of high profile accolades, including picking up a Gold award at September’s International Design Excellence Award, being a finalist in January’s Wallpaper Design Awards and topping it all last night by fending off competition from the likes of Alexander McQueen’s final collection to be presented with this year’s Brit Insurance Design Award by Antony Gormley…. The best news is that Choi’s intelligent slice of remarkable product design will go into production later this year.