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Led Action Façade, Medialab-Prado, Madrid

striking digital installation in Madrid's traditional city centre....

Led Action Façade, Medialab-Prado, Madrid

Langarita–Navarro Arquitectos‘ rather splendid Led wall at the Medialab-Prado in central Madrid is a beautiful interactive façade that aims to be a space for exchange and communication with both visitors and locals, a brave commission by the Madrid Town Council to develop social interaction and to offer a new digital landmark for their city which is often so closely guarded from development. 144m2 of wall space is covered with some 35,000 Led nodes that are configured to allow both still and moving imagery, allowing the wall, with it’s simple traditional madrileño definition to come alive with some beautifully psychedelic imagery.

Led Action Façade, Medialab-Prado, Madrid
Led Action Façade, Medialab-Prado, Madrid
Led Action Façade, Medialab-Prado, Madrid
Led Action Façade, Medialab-Prado, Madrid

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